Add face detection based directional control
I honestly have no idea how you are making these videos. In theory if you used 3 cameras, one facing forward, one pointing slightly left and one pointing slightly right you could give the user the option to look left and right. Assuming the phone/tablet's camera is capable of detecting ones face turning slight left and right.
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Anonymous commented
This would be really cool and help the user really feel engaged. Would not meet to pan right get and left by a large degree to gain a large benifet. This might be able to be accomplished by zooming in on the video for the normal straight ahead view which would allow for the user to look left, right, up or down and the video to follow. May not need to re film the routs.